IP is more
裸筑更新在设计上提出的理念是，IP is more，其实裸筑更新是站在了市场，使用者的角度去审视建筑，裸筑认为这更符合当下中国互联网经济环境下的经济新形态。裸筑希望存量空间本身通过设计带来增益价值，空间本身即一个品牌 IP，吸收集合更多视觉，听觉等新概念艺术形式形成更多独特的小 IP，在整个场域空间一起发声，使公众媒体形成自传播力度。
RoarcRenew’s design concept isIP is more, which also fits the new business formats formed by the Internet economy. Space itself is an IP, especially the innovation or functional space, to which we are devoted to add value through design. From the perspective of their users and consumerism, we create IP throug visual, auditory and other forms.
With architectural aesthetics in mind, RoarcRenew tries to bestow unique arithectural language on every commercial project, and on their spatial structures. We deconstruct and reconstruct the projects with business thinking. It’s our mission to let the public see the true meaning of architecture through our projects.